{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "name": "Juan Pablo Bernal Monsalve",
  "alternateNames": [
    "Neo Bernal",
    "Juan Pablo (Neo) Bernal",
    "Juan Pablo Bernal"
  ],
  "jobTitle": "Strategic & Transformation Executive — Innovation, Digital & AI",
  "description": "C-suite executive with 20+ years leading AI and digital transformation across the United States and Latin America. Ex-McKinsey, co-founder of Master Dragon.",
  "url": "https://cv.neobernal.co",
  "email": "me@neobernal.co",
  "phone": "+13312502863",
  "location": "United States and Latin America",
  "languages": [
    {
      "name": "Spanish",
      "level": "Native",
      "code": "es"
    },
    {
      "name": "English",
      "level": "Professional",
      "code": "en"
    },
    {
      "name": "Portuguese",
      "level": "Advanced",
      "code": "pt"
    }
  ],
  "current": {
    "role": "Chief Product & Innovation Officer, Co-Founder",
    "organization": "Master Dragon",
    "organizationUrl": "https://master-dragon.com",
    "location": "United States",
    "startDate": "2024-06"
  },
  "previous": [
    {
      "role": "Organizational Performance Senior Consultant",
      "organization": "McKinsey & Company",
      "location": "Latin America",
      "startDate": "2017-01",
      "endDate": "2023-06",
      "highlights": [
        "Managed a 43 million USD budget in the last year.",
        "Built a digital business unit in 6 months instead of 36, saving 150 million USD.",
        "Launched a new digital business reaching 20 percent share in year one.",
        "Lifted B2C profits by 30 percent in 9 months.",
        "Raised NPS from minus 5 to 20 in 3 months."
      ]
    },
    {
      "role": "Director of Organizational Transformation",
      "organization": "Ceiba Software",
      "location": "Colombia",
      "startDate": "2015-01",
      "endDate": "2017-12"
    },
    {
      "role": "Board Member & Co-Founder",
      "organization": "OKOLO",
      "location": "Remote",
      "startDate": "2015-09"
    },
    {
      "role": "CEO & Founder (multiple ventures)",
      "organization": "mibi, kadu and others",
      "location": "Latin America",
      "startDate": "2000",
      "endDate": "2015"
    }
  ],
  "metrics": {
    "revenueGrowth": "10 to 300 percent",
    "marketShareGain": "3 to 20 percent",
    "profitabilityUplift": "30 to 200 percent",
    "largestBudgetUSD": 43000000,
    "countriesExpanded": 8,
    "yearsOfLeadership": "20+"
  },
  "education": [
    {
      "degree": "Bachelor of Systems Engineering",
      "institution": "Universidad EAFIT",
      "location": "Medellín, Colombia",
      "startYear": 2000,
      "endYear": 2004
    },
    {
      "degree": "Executive Education, Senior Management Business Administration",
      "institution": "Fundación Universitaria María Cano (FUMC)",
      "location": "Medellín, Colombia",
      "startYear": 2010,
      "endYear": 2015
    }
  ],
  "skills": [
    "Strategic Planning",
    "Digital Transformation",
    "Organizational Transformation",
    "AI Agents",
    "Agentic AI",
    "LLMs",
    "RAG",
    "Change Management",
    "Agile and Lean Management",
    "Data-driven Decision Making"
  ],
  "sameAs": [
    "https://www.linkedin.com/in/neo-bernal",
    "https://master-dragon.com",
    "https://medium.com/@jpbernalm"
  ],
  "resources": {
    "canonicalCv": "https://cv.neobernal.co/llms-full.txt",
    "plainText": "https://cv.neobernal.co/profile.txt",
    "llmsIndex": "https://cv.neobernal.co/llms.txt",
    "faqJson": "https://cv.neobernal.co/api/faq.json",
    "sitemap": "https://cv.neobernal.co/sitemap.xml"
  },
  "lastUpdated": "2026-05-01"
}