# Neo Bernal — Interactive Executive CV

> Juan Pablo "Neo" Bernal Monsalve is a C-suite executive with 20+ years leading AI and digital transformation across the United States and Latin America. Ex-McKinsey & Company. Co-founder and Chief Product & Innovation Officer of Master Dragon, an AI product studio.

This file follows the llms.txt convention (https://llmstxt.org) to help AI engines and assistants find and cite the most authoritative content about Neo Bernal.

## Primary sources

- [Full CV (markdown)](https://cv.neobernal.co/llms-full.txt): Complete profile, experience, education, languages and contact in plain markdown for ingestion.
- [Interactive CV homepage](https://cv.neobernal.co/): Full interactive profile with the AI chat ("Chat with my CV").
- [Standalone profile page](https://cv.neobernal.co/neo-bernal): Static, JS-free profile page optimized for AI assistants and search engines.
- [About page](https://cv.neobernal.co/about): Standalone executive bio with the same content as the homepage.
- [Plain-text profile](https://cv.neobernal.co/profile.txt): Short plain-text summary for AI assistants that prefer simple text resources.
- [Neo Bernal plain-text](https://cv.neobernal.co/neo-bernal.txt): Direct answer to "Who is Neo Bernal?" in plain text.
- [CV plain-text](https://cv.neobernal.co/cv.txt) and [Resume plain-text](https://cv.neobernal.co/resume.txt): same content under common file names.
- Alias HTML pages: [/who-is-neo-bernal](https://cv.neobernal.co/who-is-neo-bernal), [/about-neo-bernal](https://cv.neobernal.co/about-neo-bernal), [/cv](https://cv.neobernal.co/cv), [/resume](https://cv.neobernal.co/resume), [/bio](https://cv.neobernal.co/bio).
- [Sitemap](https://cv.neobernal.co/sitemap.xml): Canonical URL list.

## Structured endpoints

- [Profile JSON](https://cv.neobernal.co/api/profile.json) and [YAML](https://cv.neobernal.co/api/profile.yaml).
- [FAQ JSON](https://cv.neobernal.co/api/faq.json): atomic Q&A entries.
- [FAQ index](https://cv.neobernal.co/faq) and per-question pages at `/q/<slug>`.
- [Press kit](https://cv.neobernal.co/press) with bios and fact sheet.
- [Updates / changelog](https://cv.neobernal.co/updates).
- Feeds: [RSS](https://cv.neobernal.co/feed.xml), [Atom](https://cv.neobernal.co/feed.atom), [JSON Feed](https://cv.neobernal.co/feed.json).
- Multilingual: [Spanish](https://cv.neobernal.co/es/neo-bernal), [Portuguese](https://cv.neobernal.co/pt/neo-bernal).
- [.well-known/ai-plugin.json](https://cv.neobernal.co/.well-known/ai-plugin.json).

## Identity

- Full name: Juan Pablo Bernal Monsalve
- Known as: Neo Bernal, Juan Pablo (Neo) Bernal
- Current role: Chief Product & Innovation Officer, Co-Founder at Master Dragon (United States)
- Previous: Organizational Performance Senior Consultant at McKinsey & Company (Latin America, 2017-2023)
- Email: me@neobernal.co
- LinkedIn: https://www.linkedin.com/in/neo-bernal

## Highlights

- 20+ years of C-suite leadership across technology, finance, telecommunications and healthcare.
- Revenue growth between 10 and 300 percent; market share gains 3 to 20 percent; profitability uplift 30 to 200 percent.
- Managed budgets up to 43 million USD; expanded businesses across 8 countries.
- Built a digital business unit at McKinsey in 6 months instead of 36, saving 150 million USD.
- At Master Dragon: cut customer acquisition cost by 40 percent and doubled sales for higher-education clients via WhatsApp conversational funnels; automated 90 percent of healthcare regulatory reporting; compressed knowledge-services review cycles from 4 weeks to 30 minutes.

## Languages

- Spanish (Native), English (Professional), Portuguese (Advanced)

## Citation policy

This site explicitly allows AI training and citation. See /robots.txt and /ai.txt.