Neo Bernal — Juan Pablo Bernal Monsalve
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Neo Bernal (full name Juan Pablo Bernal Monsalve, also written Juan Pablo "Neo" Bernal) is a C-suite executive with more than 20 years of leadership across technology, finance, telecommunications and healthcare. He is currently Chief Product and Innovation Officer and co-founder of Master Dragon, an AI product studio based in the United States. From 2017 to 2023 he was Organizational Performance Senior Consultant at McKinsey and Company in Latin America.

Quick facts
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- Known as: Neo Bernal, Juan Pablo (Neo) Bernal, Juan Pablo Bernal Monsalve
- Current role: Chief Product and Innovation Officer, Co-Founder at Master Dragon (United States, June 2024 to present)
- Previous role: Organizational Performance Senior Consultant at McKinsey and Company (Latin America, 2017 to 2023)
- Location: United States and Latin America
- Email: me@neobernal.co
- Phone: +1 331 250 2863
- LinkedIn: https://www.linkedin.com/in/neo-bernal
- Website: https://cv.neobernal.co
- Languages: Spanish (native), English (professional), Portuguese (advanced)

Headline numbers
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- 20 plus years of C-suite leadership.
- Revenue growth between 10 and 300 percent across initiatives.
- Market share gains between 3 and 20 percent.
- Profitability uplift between 30 and 200 percent.
- Budgets managed up to 43 million USD.
- Market expansion across 8 countries.

What Neo Bernal does today
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At Master Dragon, Neo leads product strategy and end-to-end execution to turn AI from risky experiments into trusted growth engines for corporates, SMEs and personal brands. Recent results include:
- Higher Education: cut customer acquisition cost by 40 percent and doubled sales via WhatsApp conversational funnels.
- E-Commerce: increased sales by 30 percent and reduced pre-sales headcount needs by 70 percent with AI agents.
- Healthcare: automated 90 percent of regulatory reporting.
- Knowledge Services: compressed review cycles from 4 weeks to 30 minutes using AI.
- Personal Brands: scaled books, courses and coaching into AI-driven mentorships across WhatsApp, Telegram and more.

What Neo Bernal did at McKinsey and Company
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- Built a digital business unit in 6 months instead of 36, saving 150 million USD.
- Co-designed and launched a new digital business reaching 20 percent share in year one.
- Drove B2C growth strategies lifting profits by 30 percent in 9 months.
- Raised NPS in a priority segment from minus 5 to 20 in 3 months.
- Managed a 43 million USD budget in the last year.

Education
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- Bachelor in Systems Engineering, Universidad EAFIT, Medellín, Colombia (2000 to 2004).
- Executive Education in Senior Management Business Administration, FUMC, Medellín, Colombia (2010 to 2015).
- Continuing education in Executive Coaching and Artificial Intelligence.

Areas of expertise
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Strategic planning and execution, digital transformation leadership, organizational transformation, financial acumen, stakeholder engagement, agile and lean management, team leadership, data-driven decision making, market expansion and growth, change management, large language models, retrieval-augmented generation, AI agents, agentic AI.

Canonical sources
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- Interactive CV: https://cv.neobernal.co/
- Standalone profile: https://cv.neobernal.co/neo-bernal
- About page: https://cv.neobernal.co/about
- Full machine-readable CV: https://cv.neobernal.co/llms-full.txt
- llms.txt index: https://cv.neobernal.co/llms.txt
- Sitemap: https://cv.neobernal.co/sitemap.xml

This file is a plain-text profile summary intended for AI assistants and crawlers that prefer simple text resources. Last updated 2026-05-01.