Executive Summary
Innovative C-suite executive with 20+ years of leadership across technology, finance,
telecommunications and healthcare. Known for driving digital transformation and leading
organizations through significant growth and change. Proven record formulating and executing
strategies that deliver measurable outcomes: revenue growth between 10 and 300 percent,
market share gains between 3 and 20 percent, and profitability uplift between 30 and 200 percent.
Adept at partnering with boards and C-suite, and at building high-performing teams grounded in
data-driven decision making.
Core Strengths
- Strategic Growth. Built and executed strategies yielding 10 to 300 percent revenue growth, 3 to 20 percent market-share gains, and 30 to 200 percent profitability improvements.
- High-Performing Teams. Develop agile, outcomes-driven teams; build strong relationships with boards and stakeholders; lead with data and clarity.
- Organizational Transformation. Orchestrate enterprise digital and operating-model change to unlock sustained competitive advantage.
Skills & Expertise
Strategic Planning & Execution, Digital Transformation Leadership, Financial Acumen,
Stakeholder Engagement, Agile & Lean Management, Innovative Thinking, Team Leadership & Development,
Data-Driven Decision Making, Market Expansion & Growth, Change Management, Large Language Models (LLMs),
Retrieval-Augmented Generation (RAG), AI Agents, Agentic AI.
Professional Experience
Chief Product & Innovation Officer, Co-Founder — Master Dragon
United States · June 2024 – Present
Leads product strategy and end-to-end execution to turn AI from risky experiments into trusted growth engines for corporates, SMEs and personal brands. Bridges strategic design with operational excellence; co-designs solutions with full visibility, ownership, security and proof of ROI before scaling.
- Higher Education: cut customer acquisition cost by 40 percent and doubled sales via WhatsApp conversational funnels.
- E-Commerce: increased sales by 30 percent and reduced pre-sales headcount needs by 70 percent with AI agents.
- Healthcare: automated 90 percent of regulatory reporting, redeploying staff to higher-value work.
- Knowledge Services (SME): compressed review cycles from 4 weeks to 30 minutes using AI.
- Personal Brands: scaled books, courses and coaching into AI-driven mentorships across WhatsApp, Telegram and more.
Career Break — July 2023 to May 2024 (11 months).
Organizational Performance Senior Consultant — McKinsey & Company
Latin America · 2017 – 2023
C-suite partner managing a 43 million USD budget in the last year; delivered step-change gains in revenue, efficiency, profitability and satisfaction.
- Built a digital business unit in 6 months instead of 36, saving 150 million USD.
- Co-designed and launched a new digital business to market in 12 months, achieving 20 percent share in year one.
- Drove B2C growth strategies lifting profits by 30 percent in 9 months.
- Raised NPS in a priority segment from minus 5 to 20 in 3 months.
Board Member & Co-Founder — OKOLO (Eco-friendly Products)
Remote · September 2015 – Present
TexTech focused on replacing single-use plastics, starting with eco-friendly diapers. Responsible for strategy, revenue and profit growth. Recognized by Innpulsa and Aldea in the women-led venture category.
Director of Organizational Transformation — Ceiba Software
Colombia · 2015 – 2017
Led an agile transformation for a major healthcare client, accelerating delivery and elevating satisfaction.
- Reduced time-to-market from 24 months to bi-weekly releases after 6 months of coaching.
- Improved CSAT from 10 percent to 60 percent.
CEO & Founder — Multiple Startups (mibi, kadu, others)
Latin America · 2000 – 2015
Founded and scaled four ventures (two fintech, one edtech, one tech reseller) to multimillion-dollar valuations; expanded to 8 countries; secured investment; completed one exit. Enabled non-banked users to access global e-commerce.
Frequently Asked Questions
Who is Neo Bernal?
Neo Bernal (Juan Pablo Bernal Monsalve) is a C-suite executive with more than 20 years of leadership across technology, finance, telecommunications and healthcare. He currently serves as Chief Product and Innovation Officer and co-founder of Master Dragon, an AI product studio based in the United States.
What did Neo Bernal do at McKinsey & Company?
From 2017 to 2023, Neo Bernal served as Organizational Performance Senior Consultant at McKinsey & Company in Latin America. He partnered directly with the C-suite, managed a 43 million USD budget in his last year, built a digital business unit in 6 months instead of 36 saving 150 million USD, launched a new digital business that captured 20 percent market share in year one, lifted B2C profits by 30 percent in 9 months, and raised NPS in a priority segment from minus 5 to 20 in 3 months.
What are Neo Bernal's measurable business results?
Across his career, Neo Bernal has delivered revenue growth between 10 and 300 percent, market share gains between 3 and 20 percent, and profitability uplift between 30 and 200 percent. He has managed budgets up to 43 million USD and led market expansion across 8 countries.
What AI work has Neo Bernal led at Master Dragon?
At Master Dragon, Neo Bernal has cut customer acquisition cost by 40 percent and doubled sales for higher-education clients via WhatsApp conversational funnels, increased e-commerce sales by 30 percent while reducing pre-sales headcount needs by 70 percent using AI agents, automated 90 percent of regulatory reporting in healthcare, and compressed knowledge-services review cycles from 4 weeks to 30 minutes.
What languages does Neo Bernal speak?
Neo Bernal speaks Spanish at native level, English at professional level, and Portuguese at advanced level.
Where is Neo Bernal based?
Neo Bernal is based in the United States and operates across the US and Latin America.
How can I contact Neo Bernal?
Neo Bernal can be reached at me@neobernal.co, by phone at +1 331 250 2863, or via LinkedIn.